Dear members,


As we prepare for the upcoming Stockholm Fashion Week®, your insights and feedback are essential. This survey will directly influence how we plan and execute STHLMFW to ensure it meets your brand’s needs and expectations.

We kindly ask you to take the time to carefully consider each question. Your thoughtful responses will serve as the foundation for how we attract buyers, especially from key markets like Asia and North America, and how we plan innovative activations that showcase the best of Swedish fashion.

This is your opportunity to help shape an impactful, successful Stockholm Fashion Week® that drives results for your brand. Please take your time and be as detailed as possible, as every step of this survey is crucial for us to make the right decisions.

Thank you for your valuable input and collaboration.

Best regards,
The ASFB

Target Market and Buyers

Check all that apply.
*The ASFB will sponsor the flights and stays of the buyers you target. For this we need their names, orgs, and any contact info you can provide.
Check all that apply.

Activation Preferences*

Check all that apply.

Activation Elements*

Support and Collaboration*

Check all that apply.
Assistance in securing venues for presentations, showrooms, or pop-up activations.
Help with finding production partners or creative teams (e.g., stylists, set designers, directors) to enhance your presentation or event
Assistance in managing and curating guest lists, including press, buyers, and influencers.
Advice or support on creating sustainable or eco-friendly show formats or activations.
Facilitated introductions and exclusive events to connect with buyers, press, influencers, and potential collaborators.
For example: Shared shows, co-branded pop-ups, or cross-industry collaborations such as fashion and tech.
For example: Virtual or augmented reality presentations, immersive installations, or interactive consumer experiences

Open-Ended Questions

International Activations Post-STHLMFW

Thank you for completing the survey.

Your feedback is invaluable in helping us create a dynamic and successful Stockholm Fashion Week that aligns with your brand's goals.
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Swedens Fashion Calendar

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