Partners

of Stockholm Fashion Week

Stockholm Fashion Week is enabled by its proud partners


Stockholm Fashion Week is realised in collaboration with a group of partners contributing across key areas of the programme and its audience experience. Through these collaborations, partners engage with the industry and its international delegation while supporting the delivery and visibility of the week across both physical and digital touchpoints.

Commercial partners

Amazon
A global platform operating at the intersection of commerce, technology, and culture. Engaging with Swedish fashion through dialogue and industry exchange.
Pepsi
A global brand rooted in culture and entertainment. Present across selected social and experiential touchpoints.
1664
A French alcohol-free beer, defined by good taste. Featured at shows and key moments throughout the week.
Ones To Watch
A global platform supporting emerging creative and musical talent. Proud co-host of the Official Closing Party.
Eleni & Chris
A Scandinavian beauty brand combining performance and simplicity. Supporting with talent and teams across shows and presentations.
Tradera
A major Nordic marketplace driving circular fashion consumption. Highlighting the role of resale and sustainability within the industry.
Nivea
A global skincare brand with more than 100 years of expertise in personal care. Championing confidence, simplicity and everyday wellbeing through trusted products and timeless skincare.
Gärsnäs
Sensodyne
Sensodyne is a leading brand in oral care with scientifically proven formulations that relieve sensitivity and offer benefits such as whitening and daily protection.
Svegro
Svegro is the leading Swedish producer of fresh herbs and lettuce, committed to sustainable year-round cultivation of locally grown greens. Hosting The Edible Fashion Lunch, creating a moment for more conscious choices during a fast-paced week. 
Mentalité d'Or
Mentalité d'Or is a men's skincare brand built for performance. Rooted in the world of sport, lifestyle and Scandinavian simplicity — because your skin needs the same recovery as your body.
SOLYN
SOLYN is a Stockholm-based functional non-alcoholic beverage brand created for people who don’t want to compromise between presence, taste and social connection.
Cuvée 33
Cuvée 33 is a modern wine brand offering carefully selected wines from some of France’s most renowned wine regions. Defined by refined taste profiles, French lifestyle and effortless elegance.
Svenska Brasserier
Svenska Brasserier is a Stockholm-based restaurant group rooted in Swedish hospitality and gastronomy, with venues including Riche, Sturehof, Riche Fenix, Teatergrillen, Luzette, Sturehof Matmarknad, Ulriksdals Värdshus, AIRA, Gondolen, Pelago, Café Klotet and The Hills.
Skin Concept
A leading Swedish distributor of professional skincare and skincare makeup, representing premium international brands to salons and clinics in Sweden. Portfolio includes Dermalogica, Vagheggi, Jane Iredale & Combinal.
Jane Iredale
A mineral-based makeup brand that combines skincare benefits with high-performance beauty. Known for its clean formulations and skin-loving ingredients, Jane Iredale enhances natural beauty while supporting skin health. Distributed in Sweden by Skin Concept AB.
Dermalogica
A professional skincare brand focused on skin health through science-backed formulations and personalized skin treatments. Trusted by skin therapists worldwide, Dermalogica is a pioneer in results-driven skincare. Distributed in Sweden by Skin Concept AB.
Picadeli
Picadeli is redefining fast food through tasty, fresh and convenient meals.
The Rose Room Academy
TAKO
A sophisticated Asian fusion restaurant in the heart of Östermalm, Stockholm
Tony's Chocolonely
Tony's Chocolonely are the chunky chocolate makers on a mission to end exploitation in cocoa.
Arlanda Express
The primary high-speed link between Stockholm city and the airport. Ensuring efficient transport for international guests and delegation.
The Bitch
A contemporary wine brand with a distinct identity. Featured within selected social and hospitality settings.
Bong retail
A specialist in packaging and retail solutions. Producing the official Stockholm Fashion Week delegation boxes.

Location & hospitality partners

Nordiska Kompaniet
An iconic Stockholm department store with a strong fashion heritage. Hosting and supporting programme elements within retail.
Soho House Stockholm
A cultural hub for creative industries and international members. Hosting key moments that bring together the Stockholm Fashion Week community. The ASFB is happy to host regular member breakfasts here.
AMF Fastigheter
A long-term real estate partner focused on developing vibrant urban environments. Activating spaces that integrate fashion into Stockholm’s city life.
Moderna Museet
One of Europe’s leading museums for modern and contemporary art. Providing a cultural setting that connects fashion to broader artistic discourse.
Hufvudstaden
A leading property company shaping central Stockholm’s commercial landscape. Enabling key locations for fashion week activity in the city core.
House of Photography
A dedicated space for photographic expression and visual culture. Supporting the documentation and exhibition of fashion as image and narrative.
DistriktFem
A creative space for fashion, culture, and contemporary nightlife. Hosting events and moments within the Stockholm Fashion Week programme.
Doubble Space
A flexible venue for creative production and presentations. Supporting new talent as the key location for runway shows within the FRONT programme.
Konserthuset
An iconic cultural institution in Stockholm. Providing a landmark setting for fashion week moments.
Haymarket
A central Stockholm hotel blending hospitality and cultural presence. Hosting guests and activities connected to the week.
Atrium Ljungberg
A property developer focused on long-term urban development. Activating key locations that integrate fashion into the city.
Castellum
One of the Nordic region’s largest listed property companies. Supporting the spatial framework for fashion week activity.
Vasakronan
A leading property owner focused on sustainable city development. Enabling central locations for shows and events.

Media partners

Business of Fashion
A global authority shaping the conversation around fashion, business, and culture. Engaging Stockholm Fashion Week through dialogue, insight, and an exclusive ASFB members presentation.
Studio Bon
A Stockholm-based studio specialising in fashion documentation. Delivering archival-quality video and photography for the official programme.
Nöjesguiden
A leading Swedish publication covering culture, lifestyle, and the city. Providing local visibility and editorial context.
Vocast
A digital platform for fashion communication and asset distribution. Powering the official image bank for Stockholm Fashion Week.

Industry, public sector & government partners

Swedish Institute
A public agency promoting Sweden internationally. Supporting cultural exchange and global visibility.
Stockholms Stad
The City of Stockholm. Supporting the integration of fashion week into the city’s public and cultural landscape.
Stockholms Handelskammare
A key organisation representing the business community in Stockholm. Proud host of the official Stockholm Fashion Week Prelude Dinner.
Tokyo Embassy
Advancing Sweden’s presence in the Japanese market. Enabling dialogue with leading buyers and cultural actors in the region.
Washington Embassy
Promoting Swedish cultural and industry initiatives in the United States. Supporting engagement with American stakeholders and networks.
London Embassy
Supporting international exchange between Sweden and the UK. Facilitating connections with press, buyers, and cultural stakeholders.
Berlin Embassy
Strengthening ties between Sweden and the German market. Supporting outreach to key industry figures and institutions.
New York Consulate
A central node for Swedish presence in the US fashion capital. Assisting in connecting Stockholm Fashion Week with New York-based press and buyers.
Svensk Form
Sweden’s national organisation for design and architecture. Connecting fashion to the broader design ecosystem.

The itinerary

Events hosted by Swedish fashion & lifestyle brands, organisations or the ASFB.
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