Partners

of Stockholm Fashion Week

Stockholm Fashion Week is enabled by its proud partners


Stockholm Fashion Week is realised in collaboration with a group of partners contributing across key areas of the programme and its audience experience. Through these collaborations, partners engage with the industry and its international delegation while supporting the delivery and visibility of the week across both physical and digital touchpoints.

Commercial partners

Amazon
A global platform operating at the intersection of commerce, technology, and culture. Engaging with Swedish fashion through dialogue and industry exchange.
Pepsi
A global brand rooted in culture and entertainment. Present across selected social and experiential touchpoints.
Kronenbourg 1664
A non-alcoholic beer offering with a contemporary profile. Served across hospitality environments during the week.
Ones To Watch
A global platform supporting emerging creative and musical talent. Proud co-host of the Official Closing Party.
Eleni & Chris
A Scandinavian beauty brand combining performance and simplicity. Supporting with talent and teams across shows and presentations.
Tradera
A major Nordic marketplace driving circular fashion consumption. Highlighting the role of resale and sustainability within the industry.
Solyn
A contemporary beauty brand focused on refined, modern essentials. Supporting backstage and on-site preparation across the week.
Jane Iredale
A pioneer in skin-focused mineral makeup. Bringing a professional, skin-first approach to runway and presentation looks.
Common Clouds
A new-generation beauty brand shaped by community and digital culture. Adding a contemporary perspective to backstage beauty.
Nivea
A globally established skincare brand with a long-standing presence in everyday beauty. Contributing trusted care to talent, teams and guests throughout the programme.
Dermalogica
A results-driven skincare brand rooted in professional expertise. Preparing skin for performance across shows and appearances.
Arlanda Express
The primary high-speed link between Stockholm city and the airport. Ensuring efficient transport for international guests and delegation.
The Bitch
A contemporary wine brand with a distinct identity. Featured within selected social and hospitality settings.
Bong retail
A specialist in packaging and retail solutions. Producing the official Stockholm Fashion Week delegation boxes.

Location & hospitality partners

Nordiska Kompaniet
An iconic Stockholm department store with a strong fashion heritage. Hosting and supporting programme elements within retail.
Soho House Stockholm
A cultural hub for creative industries and international members. Hosting key moments that bring together the Stockholm Fashion Week community. The ASFB is happy to host regular member breakfasts here.
AMF Fastigheter
A long-term real estate partner focused on developing vibrant urban environments. Activating spaces that integrate fashion into Stockholm’s city life.
Moderna Museet
One of Europe’s leading museums for modern and contemporary art. Providing a cultural setting that connects fashion to broader artistic discourse.
Hufvudstaden
A leading property company shaping central Stockholm’s commercial landscape. Enabling key locations for fashion week activity in the city core.
House of Photography
A dedicated space for photographic expression and visual culture. Supporting the documentation and exhibition of fashion as image and narrative.
DistriktFem
A creative space for fashion, culture, and contemporary nightlife. Hosting events and moments within the Stockholm Fashion Week programme.
Doubble Space
A flexible venue for creative production and presentations. Supporting new talent as the key location for runway shows within the FRONT programme.
Konserthuset
An iconic cultural institution in Stockholm. Providing a landmark setting for fashion week moments.
Haymarket
A central Stockholm hotel blending hospitality and cultural presence. Hosting guests and activities connected to the week.
Atrium Ljungberg
A property developer focused on long-term urban development. Activating key locations that integrate fashion into the city.
Castellum
One of the Nordic region’s largest listed property companies. Supporting the spatial framework for fashion week activity.
Vasakronan
A leading property owner focused on sustainable city development. Enabling central locations for shows and events.

Media partners

Business of Fashion
A global authority shaping the conversation around fashion, business, and culture. Engaging Stockholm Fashion Week through dialogue, insight, and an exclusive ASFB members presentation.
Studio Bon
A Stockholm-based studio specialising in fashion documentation. Delivering archival-quality video and photography for the official programme.
Nöjesguiden
A leading Swedish publication covering culture, lifestyle, and the city. Providing local visibility and editorial context.
Vocast
A digital platform for fashion communication and asset distribution. Powering the official image bank for Stockholm Fashion Week.

Industry, public sector & government partners

Swedish Institute
A public agency promoting Sweden internationally. Supporting cultural exchange and global visibility.
Stockholms Stad
The City of Stockholm. Supporting the integration of fashion week into the city’s public and cultural landscape.
Stockholms Handelskammare
A key organisation representing the business community in Stockholm. Proud host of the official Stockholm Fashion Week Prelude Dinner.
Tokyo Embassy
Advancing Sweden’s presence in the Japanese market. Enabling dialogue with leading buyers and cultural actors in the region.
Washington Embassy
Promoting Swedish cultural and industry initiatives in the United States. Supporting engagement with American stakeholders and networks.
London Embassy
Supporting international exchange between Sweden and the UK. Facilitating connections with press, buyers, and cultural stakeholders.
Berlin Embassy
Strengthening ties between Sweden and the German market. Supporting outreach to key industry figures and institutions.
New York Consulate
A central node for Swedish presence in the US fashion capital. Assisting in connecting Stockholm Fashion Week with New York-based press and buyers.
Svensk Form
Sweden’s national organisation for design and architecture. Connecting fashion to the broader design ecosystem.

The itinerary

Events hosted by Swedish fashion & lifestyle brands, organisations or the ASFB.
To be announced

Less sampling, more storytelling

The ASFB & Flora AI
ASFB members event
May 12, 2026 8:00
Apply for entry
To be announced

To be announced

TBA
ASFB members event
May 12, 2026 8:00
Apply for entry
To be announced

ICONICLI IRL, Open Casting

ICONICLI
Stockholm Fashion Week
May 12, 2026 9:00
Apply for entry
To be announced

To be announced

TBA
Stockholm Fashion Week
May 12, 2026 9:00
Apply for entry