Amazon
A global platform operating at the intersection of commerce, technology, and culture. Engaging with Swedish fashion through dialogue and industry exchange.
Pepsi
A global brand rooted in culture and entertainment. Present across selected social and experiential touchpoints.
Kronenbourg 1664
A non-alcoholic beer offering with a contemporary profile. Served across hospitality environments during the week.
Ones To Watch
A global platform supporting emerging creative and musical talent. Proud co-host of the Official Closing Party.
Eleni & Chris
A Scandinavian beauty brand combining performance and simplicity. Supporting with talent and teams across shows and presentations.
Tradera
A major Nordic marketplace driving circular fashion consumption. Highlighting the role of resale and sustainability within the industry.
Solyn
A contemporary beauty brand focused on refined, modern essentials. Supporting backstage and on-site preparation across the week.
Jane Iredale
A pioneer in skin-focused mineral makeup. Bringing a professional, skin-first approach to runway and presentation looks.
Common Clouds
A new-generation beauty brand shaped by community and digital culture. Adding a contemporary perspective to backstage beauty.
Nivea
A globally established skincare brand with a long-standing presence in everyday beauty. Contributing trusted care to talent, teams and guests throughout the programme.
Dermalogica
A results-driven skincare brand rooted in professional expertise. Preparing skin for performance across shows and appearances.
Arlanda Express
The primary high-speed link between Stockholm city and the airport. Ensuring efficient transport for international guests and delegation.
The Bitch
A contemporary wine brand with a distinct identity. Featured within selected social and hospitality settings.
Bong retail
A specialist in packaging and retail solutions. Producing the official Stockholm Fashion Week delegation boxes.