From shaping Stockholm Fashion Week to developing new platforms for talent, business, and sustainability, everything we do aims to strengthen the cultural and economic impact of Swedish fashion — today and tomorrow.
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As a member, brands pay a turnover-based annual fee that supports our work to drive collaboration between Swedish fashion brands, the industry and society's decision-makers. Through joint ownership, strategic influence and national and international collaborations, we create long-term relevance and growth for Swedish fashion.