ASFB represents Swedish fashion brands, ensuring they have a strong collective voice in an evolving global market. Through industry collaboration, strategic initiatives like Stockholm Fashion Week and key partnerships, we provide brands with visibility, investment opportunities, talent networks and a forum for collaboration.
We bring together fashion, business, and sustainability education to foster the next generation of industry leaders. Through programs like Swedish Threads, the ASFB connects students with real-world industry challenges, ensuring that innovation and fresh talent are integrated into the Swedish fashion landscape.
Through international collaborations we bring young talent both into Sweden and out into the world, like with Premio Stoccolma and Hong Kong Design Centre Award.
As a key voice in Swedish fashion, the ASFB engages with government bodies and policymakers to advocate for the industry’s needs. By working at the intersection of fashion and public policy, we ensure that regulations, trade opportunities, and sustainability efforts align with the realities of the fashion sector.
Established in 2024 as our internal compass to further the interest of our member brands the swedish fashion scene. It guides how we approach our goals, projects and memberships.
Design, community and presentation.
Social and environmental goals.
Growth, market presence.
Associate since:
2022
Elected:
2025
Elected:
2021
Elected:
2024
Elected:
2025
Elected:
2025
Elected:
2025
Elected:
2025
Elected:
2023
Elected:
2023
