Showroom listing application

The official showroom listing application form for Stockholm Fashion Week 2026, June 8—11

Applications are now open

* = required

All brands, agencies and companies who wish to have a showroom listed during Stockholm Fashion Week 2026, taking place June 8–11 2026, must apply through the official form on this page to be considered for inclusion in the Official Showroom Listing.

Approved showrooms will receive structured visibility within Stockholm Fashion Week’s communication framework, including:

  1. Listing within the official showroom section on asfb.se
  2. Visibility in the digital showroom overview used by press and buyers
  3. Inclusion in the printed showroom list provided to the international delegation
  4. An Official STHLMFW Location Marker

Inclusion is subject to approval and a participation fee.

Applications closing
4 April 2026
If you've any questions, please contact us at info@asfb.se.

Before you apply


Applications to the Official Showroom Listing are reviewed by the Association of Swedish Fashion Brands to assess relevance, location, opening hours and overall fit with the Stockholm Fashion Week programme.
The listing is intended for showrooms and presentation spaces that are active during Stockholm Fashion Week and relevant to buyers, press and industry stakeholders.
Inclusion provides communication visibility within Stockholm Fashion Week’s channels. Day-to-day operations, staffing and guest management remain the responsibility of the organiser.
Applicants are encouraged to ensure their showroom plans, brands and opening hours are confirmed before submitting.

Organiser information

General contact
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Organisation
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Showroom details

Type

Event: Launches, receptions, brand activations, dinners, or networking gatherings.
Exhibition: Installations, curated showcases, or gallery-style displays.
Retail: Pop-ups, sample sales, or temporary concept stores.
Academia: Lectures, workshops, and research-driven events from schools or universities.
Industry: Trade fairs, professional gatherings, or institutional events.
Late: After-parties, night-time activations, or evening hospitality experiences.

General information
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Dates & access

Open from
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Open until
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Access type

Relevance

Briefly describe:
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Imagery

Hero image
This image will be used as the primary visual representing your event in the official schedule. The hero image must be a photograph or render and must not include logos, branding, text, or graphic overlays.
Max file size 10MB.
Maximum file size: 4MB. Must not include logos, branding, text, or graphic overlays.
*
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fileuploaded.jpg
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Organiser resonsibility

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The itinerary

Events hosted by Swedish fashion & lifestyle brands, organisations or the ASFB.