The ASFB is owned by its member brands. You hold a voice in the association’s decisions through direct dialogue, member meetings, and the annual assembly - influencing strategies and priorities for the entire industry.
The ASFB represents your interests in dialogue with Swedish and European policymakers on sustainability, trade, digitalization, and labor law.
Through collaborations with organizations such as the Ministry for Foreign Affairs, the Swedish Institute and Business Sweden we enable export initiatives, international visibility, and diplomatic efforts.
We gather the industry for discussions on profitability, legislation, growth, and identity. You meet other decision-makers in an environment where ideas and experiences are shared.
Stockholm Fashion Week is not for sale. It is a shared platform curated for long-term brand value, creative excellence, and international relevance.
Through initiatives such as STHLMFW FRONT and Swedish Threads, you help build the next generation of fashion talent in design, sustainability, and business development.
You strengthen the voice of Swedish fashion in matters concerning education, export support, circular economy, and cultural policy.
The ASFB is the industry’s shared infrastructure. Without members, it disappears. Your membership holds it together.
The ASFB uses the triangle as a guide when choosing brands for membership. Typically a brand would need to excel in two out of three categories, relative to their size as a company, to be considered.
Design, community and presentation.
Social and environmental goals.
Growth, market presence.
