The latest edition highlighted a new generation of brands, creators, and voices, marking a shift in how Swedish fashion meets contemporary demands for creativity, innovation, and business development. Looking ahead to 2026, the focus will expand further to include more established brands, a priority built on insights and dialogue with the industry following the 2025 edition.
The event was warmly received by both international and local fashion press, as well as by the public and private sectors, creating strong conditions for continued deepening and broadening of the week moving forward.
Stockholm Fashion Week is owned and produced by the Association of Swedish Fashion Brands (ASFB), the industry association for Swedish fashion brands. Ahead of the 2026 edition, ASFB welcomes new board members bringing complementary expertise from both creative and strategic perspectives:
Michael Elmenbeck – co-founder of Stockholm Fashion Week, Studio Bon, and CFHILL. A return to the platform he once helped build.
Thérèse Hellström – founder of La Mode Agency and writer with a strong voice in both Swedish and international fashion and popular culture.
Alina Brane – Head of Design Women’s RTW at ARKET, with extensive experience in design development and product strategy within global retail.
Hans Aspgren – Director of Major Events & Destinations at Stockholm Business Region, a key figure in positioning Stockholm internationally as a city of culture and design.
Charlie Lindström – co-founder of CHIMI, with broad experience in design, creative leadership, and brand strategy in fashion, eyewear, and lifestyle.
Joining the board of ASFB is both inspiring and meaningful. The fashion industry and Stockholm Fashion Week are strongly associated with innovation, creativity and entrepreneurship – areas that play a very important role in Stockholm’s future. I hope to contribute knowledge from the city’s work with place development and international positioning, while at the same time I want to bring new perspectives from the public sector to the continued development of the industry and Stockholm Fashion Week. Together we can strengthen both Stockholm’s identity and our global competitiveness.
They join the current board:
Vendela Ragnarsson (Chair) – co-founder of ReRobe and Ribbn.
Angelo da Silveira – founder of Atljé Unitex & Diemonde.
Babak Azarmi – co-founder of Third Culture Kids and Common Values United.
Yvonne Magnusson-Norling – experienced board professional and CEO profile.
For the first time ever: direct support from the Government Offices of Sweden through the Ministry for Foreign Affairs, along with an official visit by Minister for International Development Cooperation and Foreign Trade, Benjamin Dousa.
15 shows, 24 unique locations, nearly 6,000 accreditation applications.
An international delegation of press and buyers, selected by participating brands in collaboration with the Swedish Institute, Business Sweden, and Patriksson Group.
Buyers included: Le Bon Marché, Selfridges, Ssense, Net-a-Porter, Tom Greyhound, Voo Store, Space Mue, The Four-Eyed in Shinjuku, Biffi Boutiques, Studiolab404, Kream, YME Universe, Isetan Mitsukoshi Ltd, Hankyu Department Stores.
Press included: Vogue (Scandinavia, Runway, Italia, Business, International, Australia), Dazed, ELLE, W Magazine, Stylenotcom, Pause Online, Cero Magazine, Numéro, 10 Magazine, Marie Claire, GQ, Costume, Forbes, Monocle, Habit, Dagens Industri, Dopest, Damernas Värld, Fashion Forum, P3 Sveriges Radio.
Stockholm Fashion Week brings together Swedish brands with international guests, local networks, and strategic partners in a format that combines culture, commerce, and visibility in a way that makes a real difference for participating stakeholders. Brands receive key ingredients for a show, subsidised by the ASFB and its partners, to ensure a production that is worthwhile and connects the brand with partners for the future.
STHLMFW 2025 was a long-awaited homecoming for us, an opportunity to bring together international journalists and buyers as well as friends and local ambassadors under the same roof. Stockholm has an incredible amount of talent bubbling beneath the surface, and STHLMFW has an important job in bringing Swedish designers into the spotlight. The work of connecting the brands with a relevant network has been energizing, and the contact with the major real estate companies, the City of Stockholm, etc., is an invaluable edge compared to other fashion weeks.
STHLMFW Prelude Dinner – dinner at Dramaten in collaboration with the Stockholm Chamber of Commerce to bring together stakeholders from fashion, politics, and business.
North Star – one of STHLMFW’s cornerstones together with Nordiska Kompaniet where NK Young Talent Award winner Rasmus Georgiadis presented his collection, with guest appearance by Walden Lam (Unspun) and a live performance by Lujain.
STHLMFW Exhibit – exhibitions in Eric Ericsonhallen with Swedish brands, Beckmans College of Design, the Swedish School of Textiles in Borås, as well as panel talks by Odalisque Magazine, Scandinavian Mind, and Space by STHLMFW.
Spotify Fresh Finds Shows – Handpicked artists from Spotify's Fresh Finds playlists performed at key locations during Stockholm Fashion Week.
Space by STHLMFW – in collaboration with Daily Paper, featuring remake workshops, a capsule collection, and a party at SNS’s iconic Stockholm store.
Closing Party – at Värmeverket in collaboration with ANTISTHLM with DJ acts such as Yung Gud, DJ Haydn, Nokiaze, Emblaeliza, as well as international names including Bamao Yendé and Grey93.
The above programming will be further developed for STHLMFW 2026 to more effectively achieve their goals of promoting creativity, business and innovation.
“Stockholm Fashion Week shows us what happens when brands, creators, decision-makers and audiences come together for a common goal. What we do is only possible thanks to the trust we receive from our member brands, our partners, and everyone who contributes with time, expertise and commitment. Being able to showcase this to the world is a privilege, as it stems from an approach based in dialogue with brands and partners. This approach is something we will develop further and carry with us into 2026. Stockholm Fashion Week is here to stay.”
Schedule applications will open soon for both the Core Schedule of shows & presentations as well as the Events Schedule & Showrooms. Participating brands and special programming will be announced as we get closer to the summer of 2026.
