Core schedule application

Points of contact

General contact

Main point of contact for the brand's application.

‍*

Press contact

‍*

Sales contact

‍*

Brand information

Applying for

Official core schedule

FRONT

Both

‍*

The Official Core Schedule refers to shows and presentations curated and actively supported by the ASFB as part of Stockholm Fashion Week. While additional off-schedule activity may take place across the city during the week, the Core Schedule represents the official programme framework.
‍
STHLMFW FRONT has a limited capacity of four (4) presentation slots during Stockholm Fashion Week. FRONT offers selected brands access to a shared show venue, standardized lighting/audio/seating setup, and a fixed morning time slot, with only one slot per day starting at 10:00. The platform is intended for emerging and scaling brands, regardless of founder age or experience, that are not producing independent shows. All FRONT presentations take place within the official programme framework curated by the ASFB.

General information

‍*

Turnover segment

Please select the turnover segment that best reflects your company’s current annual turnover.

‍*

Affiliation with the ASFB

Member brand

Non-member brand

International brand

‍*

This information is used to determine the applicable participation framework in the event of selection. ASFB member brands participate without additional fees. Non-member brands are required to become members upon selection, with the annual membership fee determined by turnover segment. International brands are subject to a participation fee, also based on turnover.

Full details on membership and fee structure are available via the ASFB membership overview.

Market strategy

Sales model

Select all that apply. This refers to your current primary sales channels.

Wholesale

Retail

E-commerce

‍*

Buyer preferences

Select all that apply.

These selections help inform the composition of the buyer and industry delegation invited to Stockholm Fashion Week. They are used to align hospitality and outreach efforts with the commercial profiles and market ambitions of participating brands.

Imagery

Hero image

This image will be used as the primary visual representing your show or presentation in the official schedule. The hero image must be a photograph and must not include logos, branding, text, or graphic overlays.

Upload hero image

Max file size 10MB.

Maximum file size: 4MB. Must not include logos, branding, text, or graphic overlays.

‍*

Uploading...

fileuploaded.jpg

Upload failed. Max size for files is 4 MB.

Lookbook

Please upload a lookbook that reflects your brand’s current identity, level, and creative direction. This material is reviewed by the selection committee as part of the Core schedule evaluation and will not be used for any external or public-facing purposes.

‍*

We recommend using WeTransfer or Dropbox to transfer your files.

Show details

Show format

Show

Presentation

‍*

Looks

Please indicate the estimated number of looks to be presented. A minimum of 18 looks is required for participation in the Official Core Schedule.

‍*

The minimum number of looks ensures sufficient collection depth and presentation coherence within the official programme.

Schedule slot preferences

Please indicate your preferred presentation day and time slots in order of priority (primary, secondary, tertiary). Preferences are used to inform scheduling and will be balanced against overall programme structure, venue availability, and logistical considerations.

Stockholm Fashion Week 2026 takes place June 8—11

Primary option

‍*

Secondary option

‍*

Tertiary option

‍*

The ASFB aligns schedule preferences with venue options and delegation logistics as part of the overall programme curation. Morning 10:00 slots are reserved for STHLMFW FRONT presentations.

Venue support

Please indicate whether you require support in identifying a suitable venue for your presentation. The ASFB can facilitate introductions and coordination with venues and property stakeholders as part of the programme planning process.

Yes, we require venue support

No, we will arrange our own venue

‍*

Venue support is subject to availability and overall programme logistics.

Guests

Number of guests

Please indicate the estimated total number of guests you plan to invite to your presentation.

‍*

The minimum number of looks ensures sufficient collection depth and presentation coherence within the official programme.

STHLMFW Hospitality Delegation acknowledgement

The STHLMFW Hospitality Delegation consists of invited international buyers, press, and industry representatives curated as part of the official programme. Delegation outreach and prioritisation are informed by aggregated input from ASFB member brands and coordinated centrally by the ASFB in collaboration with partners, including Business Sweden for buyer engagement and Patriksson Group for international press relations.

We acknowledge that a portion of guest capacity must be reserved for the STHLMFW Hospitality Delegation, including invited buyers, press, and industry representatives, as well as the STHLMFW team.

‍*

The delegation is structured to support alignment between participating brands, target markets, and the overall programme flow.

Layered Audience acknowledgement

The STHLMFW Layered Audience framework structures runway audiences into seated and standing guest allocations. Seated capacity is reserved for the STHLMFW Hospitality Delegation, the STHLMFW team, and the brand’s primary invited guests, while standing capacity allows brands to accommodate additional guests. Guest access is managed through the official STHLMFW accreditation system.

We confirm that guest invitations and access will be managed in accordance with the STHLMFW Layered Audience framework.

‍*

The Layered Audience framework allows brands to retain control over guest approvals while supporting a structured mix of seated and standing audiences.

Confirmation

I confirm that I have read and understood the format, capacity, and scheduling conditions of the programme applied for (Core Schedule or STHLMFW FRONT).

‍*

I acknowledge that participation terms and any applicable fees depend on the brand’s affiliation and turnover segment.

‍*

I confirm that the information provided in this application is accurate and complete to the best of my knowledge.

‍*

Thank you! Your submission has been received!

Oops! Something went wrong while submitting the form.

The Association ofSwedish Fashion Brands

The Association ofSwedish Fashion Brands

Stockholm Fashion Week

2026 Core schedule application

2026 Event schedule application (opens soon)

2026 Showroom listing application (opens soon)

Applying to the schedule

Accreditation (opens soon)

Partnership

Archived shows

The ASFB

Membership

Governance

Career

The itinerary

All upcoming events

Submit event

Programs

Swedish Threads (under construction)

Premio Stoccolma (under construction)

News

Members section

(coming soon)

Core schedule application

The official show & runway schedule application form for Stockholm Fashion Week 2026, June 8—11

Applications are now open

28 February 2026

Before you apply

Each edition of Stockholm Fashion Week brings together a curated selection of established and emerging brands and presents them within an international industry context of buyers, press, and stakeholders.

Applicants are encouraged to review the schedule structure, participation framework, and application process before submitting.

Points of contact

General contact

Press contact

Sales contact

Brand information

Applying for

General information

Turnover segment

Affiliation with the ASFB

Market strategy

Sales model

Target markets

Buyer preferences

Imagery

Hero image

Lookbook

Show details

Show format

Looks

Schedule slot preferences

Stockholm Fashion Week 2026 takes place June 8—11

Primary option

Secondary option

Tertiary option

Venue support

Guests

Number of guests

STHLMFW Hospitality Delegation acknowledgement

Layered Audience acknowledgement

Confirmation

Heading

The itinerary

To be announced

Circular Design Masterclass

Bergstrand Consultancy

To be announced

To be announced

TBA

To be announced

STHLMFW, ASFB Members Roundtable 2

ASFB & Svensk Form

To be announced

To be announced

TBA

To be announced

placeholder ASFB members breakfast February

ASFB & Undisclosed partner

To be announced

To be announced

TBA

The Association of
Swedish Fashion Brands

The Association of
Swedish Fashion Brands