Members survey — 2026

Exports, collaborations and Stockholm Fashion Week 2026.

For ASFB members only


The ASFB is building Stockholm Fashion Week® as a long-term platform for Swedish fashion, with measurable outcomes across trade, visibility, and institutional relevance. This survey is how we align the platform’s next operational priorities with the reality of your growth plans.

Your responses inform our buyer strategy, international programming, and how we structure collaborations with partners such as Business Sweden, the Swedish Institute, and relevant public-sector stakeholders. The more concrete your input, the more directly we can convert it into action and external support.

Answer with detail where it matters: target markets, buyer logic, bottlenecks, and what would make participation commercially valuable.

For ASFB members only


The ASFB is building Stockholm Fashion Week® as a long-term platform for Swedish fashion, with measurable outcomes across trade, visibility, and institutional relevance. This survey is how we align the platform’s next operational priorities with the reality of your growth plans.

Your responses inform our buyer strategy, international programming, and how we structure collaborations with partners such as Business Sweden, the Swedish Institute, and relevant public-sector stakeholders. The more concrete your input, the more directly we can convert it into action and external support.

Answer with detail where it matters: target markets, buyer logic, bottlenecks, and what would make participation commercially valuable.

1 — Brand & contact information

Brand

*
*

Contact

*
*
*

2 — Market priorities & export readiness

Markets

* Which markets are most important for your brand’s growth over the next 24 months?
* For the markets selected above, how would you describe your current level of presence?

Exports

* What are the main bottlenecks limiting your international growth today?

3 — Buyer strategy

* Which buyer types are most relevant to your brand today?
* Named buyer targets (top 5–10)
* Which buyer categories or markets are currently under-served for your brand?

4 — Stockholm Fashion Week, strategic use

* What would be your primary reason for participating in Stockholm Fashion Week? Check no more than three options.
* Which format best serves your brand at this stage?
* What would make Stockholm Fashion Week valuable for your brand?

5 — ASFB support & platform development

* Which areas of ASFB support are most valuable to your brand?
* Did you know these support structures were available to you?
* Where should the ASFB invest more capacity over the next 2–3 years?

6 — Institutional awareness & utilisation

Awareness

* Before today, were you aware that you could use the following organisations for brand or export support via the ASFB?
Business Sweden
The Swedish Institute
* Which of the following support functions were you aware were available to fashion brands?
Export & trade support
Cultural and brand positioning support

Previous experience

* Have you actively engaged with any public or institutional support bodies in the past?
If no, what has prevented engagement?
If yes, what worked well and what could work better?

7 — International activations beyond fashion week

* Would you be interested in participating in structured international showcases outside Stockholm Fashion Week?
* Under what conditions would international activations be viable for your brand?

8 — Collaboration & cross-sector potential

* What types of collaboration are relevant to your brand?
* Would you participate in pilot or experimental formats under ASFB?

9 — Going forward

* What is the single most important thing the ASFB could do to support your growth?
* What risks or challenges do you see for Swedish fashion over the next three years?
Any additional input you want to share with the ASFB or relevant public partners?
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

The itinerary

Events hosted by Swedish fashion & lifestyle brands, organisations or the ASFB.
To be announced

Circular Design Masterclass

Bergstrand Consultancy
Industry
January 20, 2026 8:30
Ticketed
To be announced

To be announced

TBA
Industry
January 20, 2026 8:30
Ticketed
To be announced

STHLMFW, ASFB Members Roundtable 2

ASFB & Svensk Form
ASFB members event
February 9, 2026 10:00
ASFB members exclusive
To be announced

To be announced

TBA
ASFB members event
February 9, 2026 10:00
ASFB members exclusive