This season’s official runway schedule reflected the breadth of contemporary Swedish fashion, spanning seasonal collections and independent drops across established and emerging brands. Participating presentations included GULLBO (2026 Drop), DSTN (AW26), MADDWOO (AW26), Jennifer Blom (2026/2027), BEWIDER (SS27), Katja Inga (SS26), Steph Orozco (SS27), A-DSGN (FW26/27), STHLM MISC (2026 Drop), and Leoní (FW26). Thanks to the support of the Swedish Institute, along with embassies and consulates representing Sweden around the world, an international delegation of buyers and press from Europe, Asia, and North America was welcomed to Stockholm to discover the latest developments in Swedish fashion and foster new trade relationships.
This year’s delegation included representatives from ASOS (London), Chapters (Milan), The Four-Eyed in Shinjuku (Tokyo), Selfridges (London), VOO Store (Berlin), The Algorytm, Jeremy French, SLEEK Magazine, STYLENOTCOM, Vogue Italy (Rome), Vogue (Official Photographer), and Vogue Runway (New York). Throughout the week, delegation guests attended runway presentations, private brand meetings, and curated gatherings across Stockholm, creating opportunities for direct commercial exchange between Swedish brands and international buyers. Delegation visits and hosted dinners were arranged by brands including CHIMI, Maria Nilsdotter, EYTYS, Teurn Studios, Stand Studio, Brixtol Textiles, and Jeanerica. We extend our thanks to Sturehof, Gondolen, TAKO, Freyja and Sven-Harry’s Artmuseum for hosting our delegation lunches and dinners.
We thank Haymarket by Scandic for hosting our delegation throughout the week, ensuring a comfortable experience in Stockholm.
In collaboration with Stockholm Business Region and major real estate companies, Stockholm Fashion Week highlighted Stockholm as a destination for fashion, creativity, and commerce. AMF Fastigheter, Castellum, Vasakronan, and Atrium Ljungberg contributed locations and venues that served as runways and gathering spaces throughout the week. We also thank Doubble Space and Norra Bangården for hosting our FRONT shows, our platform dedicated to emerging talent.
As part of Stockholm Fashion Week, Third Culture Kids collaborated with Nationalmuseum to produce Space by STHLMFW. The program featured exhibitions, talks, and industry gatherings exploring design, research, culture, materials, and production. A heartfelt thank you to Nationalmuseum, Axfoundation, and Science Park Borås for making these conversations possible. The future is built differently - and it is built together. The program included, among other activities, the talk “Built Different,” featuring Alice Bah Kuhnke, Hanna Hobohm Skoog (AX Foundation), Cilla Robach (Nationalmuseum), Ellen Flybäck (Science Park Borås), and Felix von Bahder (Deadwood), as well as a panel discussion by Resolute RGL featuring Academy Award winner Basel Adra (No Other Land), Kifah Adra, and Sana Adra.
To wrap up the week, The Business of Fashion and Amazon Fashion & Sports presented an exclusive preview of the E-commerce in Motion report, at Fotografiska Stockholm to an audience of selected industry leaders and executives.
As Stockholm Fashion Week continues its long-term development, the platform remains focused on supporting Swedish fashion’s position both domestically and internationally — today and tomorrow.
Official photography and video documentation from participating runway presentations is now available through the Stockholm Fashion Week press bank in collaboration with VOCAST.
For press access, runway imagery, and official documentation: Visit this link
Kind regards,
The Association of Swedish Fashion Brands
