Radical Transparency Isn’t a Buzzword. It’s a Threat. Most brands hide behind marketing. The punk tech company Tree exposes the truth about what’s in your clothes, how they’re made, and the impact they leave behind. This panel dives into how Digital Product Passports (DPPs) are forcing fashion to grow a conscience. Immutable data on-chain. No edits. No greenwashing. Just facts. Join Tree and ASK Scandinavia as we discuss why honesty is the new luxury — and how DPPs are weaponizing transparency.
Speakers:
Moderator: Konrad Olsson, Editor-in-Chief, Scandinavian MIND
Radical Transparency Isn’t a Buzzword. It’s a Threat. Most brands hide behind marketing. The punk tech company Tree exposes the truth about what’s in your clothes, how they’re made, and the impact they leave behind. This panel dives into how Digital Product Passports (DPPs) are forcing fashion to grow a conscience. Immutable data on-chain. No edits. No greenwashing. Just facts. Join Tree and ASK Scandinavia as we discuss why honesty is the new luxury — and how DPPs are weaponizing transparency.
Speakers:
Moderator: Konrad Olsson, Editor-in-Chief, Scandinavian MIND
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