Behind the Swedish denim brand MADH is  Martin Gustafsson, with roots from Acne Studios, and Nhu Dong as a creative consultant to the brand. Martin, the founder, has solid expertise in denim and positions MADH in a segment where innovation and sustainability are central. Nhu, a Swedish-Vietnamese designer and creative advisor, has long experience from the international fashion scene with collaborations at Toteme, Frame, and Li-Ning.

Today, MADH’s creative process is driven from Paris, with a sharp focus on the Japanese market