Behind the Swedish denim brand MADH is the creative duo Martin Gustafsson and Nhu Duong, both with roots at Acne Studios. Martin, the founder, has solid expertise in denim and positions MADH in a segment where innovation and sustainability are central. Nhu, a Swedish-Vietnamese designer and creative advisor, has long experience from the international fashion scene with collaborations at Toteme, Frame, and Li-Ning.
Today, MADH’s creative process is driven from Paris, with a sharp focus on the Japanese market
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