Behind the Swedish denim brand MADH is Martin Gustafsson, with roots from Acne Studios, and Nhu Dong as a creative consultant to the brand. Martin, the founder, has solid expertise in denim and positions MADH in a segment where innovation and sustainability are central. Nhu, a Swedish-Vietnamese designer and creative advisor, has long experience from the international fashion scene with collaborations at Toteme, Frame, and Li-Ning.
Today, MADH’s creative process is driven from Paris, with a sharp focus on the Japanese market
Behind the Swedish denim brand MADH is Martin Gustafsson, with roots from Acne Studios, and Nhu Dong as a creative consultant to the brand. Martin, the founder, has solid expertise in denim and positions MADH in a segment where innovation and sustainability are central. Nhu, a Swedish-Vietnamese designer and creative advisor, has long experience from the international fashion scene with collaborations at Toteme, Frame, and Li-Ning.
Today, MADH’s creative process is driven from Paris, with a sharp focus on the Japanese market
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