ALL WEEK 10-18
In 2012, best friends Carl Ollson and Felix von Bahder set out on a journey to build a slow-evolving collection where progressive uses of materials would be core. Founded as the offspring of a vintage store in Stockholm, the brand began as a project of reworking vintage garments. Today the collections feature an array of materials, with the policy that 80 percent of garments should be from rescued waste materials and the remaining 20 percent consists of innovative next-gen materials.
Deadwood will debut its Pre-Spring 2026 collection at Stockholm Fashion Week.
This offering is raw, gritty, and unapologetically nocturnal. A mix of upcycled black leather, denim, and vintage jersey lays the groundwork for a collection that explores the punk-goth journey of arriving in the city and getting lost in the hum of neon, noise, and opportunity. It’s about disorientation, and finding your tribe in the underground. The silhouettes are sharp, shredded, and seductive, a love letter to those who roam the night, wear their heartbreak like armor, and dance to the sound of subway static.