Deadwood was founded in 2012 by Carl Ollson and Felix von Bahder, who met while working in a jeans shop in Stockholm. Driven by a shared vision, they opened their own store, a treasure chest of curated vintage and up-and-coming brands. This evolved into creating a clothing line as an antidote to the flaws of the fashion industry. Today, Deadwood crafts its collections using production leftovers, deadstock materials, and factory offcuts.