Deadwood was founded in 2012 by Carl Ollson and Felix von Bahder, who met while working in a jeans shop in Stockholm. Driven by a shared vision, they opened their own store, a treasure chest of curated vintage and up-and-coming brands. This evolved into creating a clothing line as an antidote to the flaws of the fashion industry. Today, Deadwood crafts its collections using production leftovers, deadstock materials, and factory offcuts.
Deadwood was founded in 2012 by Carl Ollson and Felix von Bahder, who met while working in a jeans shop in Stockholm. Driven by a shared vision, they opened their own store, a treasure chest of curated vintage and up-and-coming brands. This evolved into creating a clothing line as an antidote to the flaws of the fashion industry. Today, Deadwood crafts its collections using production leftovers, deadstock materials, and factory offcuts.
Stockholm, June 5, 2025
DEADWOOD UNVEILS PRE-SPRING 2026: DOVASH–ORNS–GATÁN
First chapter of SS26 opens on the rooftop of Stockholm’s Parkaden
On the 4th of June 2025, Deadwood presented the first chapter of its Spring/Summer 2026 offering with a runway show atop NK Parkaden - Hans Asplund’s brutalist parking structure in central Stockholm.
Titled DOVASH–ORNS–GATÁN, the Pre-Spring 2026 collection, crafted by Creative Director Felix von Bahder and guest designer Salvatore Vignola, marks a raw and nocturnal opening to a season told in two acts. Set against a backdrop of exposed concrete, tangled cables and city noise, the collection explored themes of arrival, alienation, and underground belonging.
The looks featured a clash of upcycled black leather, distressed denim, deadstock lace, faux fur, and vintage band tees, forming silhouettes that are sharp, shredded, and seductive. Chrome accents and tangled hardware gave the collection a deliberately chaotic energy - an electric mess echoing late-night commutes and flickering signage.
Deadwood describes the chapter as:
“A love letter to those who roam the night, wear their heartbreak like armor, and dance to the sound of subway static.”
Pre-Spring 2026 will be released globally in November 2025.
The second chapter of the season—SANDS OF ICARUS—will be shown on August 7, 2025, in Copenhagen, inside the underground ballroom of Villa Copenhagen.
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