Blue Billie is a Swedish-based jewelry brand founded by Daniela Upmark in 2015, specializing in timeless, everyday jewelry. Our mission is to empower women to build a personal jewelry wardrobe that elevates their style and inspires self-confidence. All Blue Billie jewelry is designed in Sweden and handmade in Europe using recycled sterling silver. These are pieces crafted to be cherished for a lifetime—designed to enhance your personal style and elevate every moment.