What does the ASFB do?

The ASFB is an industry association owned and governed by it’s members, the Swedish fashion brands. Founded in 2009 by major Swedish fashion houses, with the expressed desire, for a commitment to the regrowth of Swedish fashion.

With the support of Swedish fashion brands, The ASFB relies on it’s expert board and member representatives to support its members and the Swedish fashion scene on a range of topics, promoting the regrowth of Swedish future talents through Swedish Threads as well as being the custodians of Stockholm Fashion Week for the interest of Swedish fashion.

Representatives of Swedish Fashion

As the industry organisation for Swedish fashion, the ASFB actively participates in representing it’s members and therefor the industry and its interests in matters of public affairs in coordination with the Swedish Government and European institutions.

Collaboration with Educational Institutions

The ASFB maintains a close relationship with leading fashion education institutions, such as Beckmans College of Design and The Swedish School of Textiles, collaborating to ensure alignment with industry needs and promoting advanced training and education for future fashion professionals.

Policy and Advocacy

Through its dedicated network, the ASFB formulates policy recommendations and engages in legislative discussions at both national and European levels. It advocates for its members’ interests, particularly in sustainability laws and circular economy policies, ensuring members' needs are addressed and their voices heard.

Member Brands Network

Through regular meet ups, the ASFB fosters a network of brand representatives to ensure flexible alignment with and between member brands. This establishes an ever growing and shifting set of knowledge and expertise that the ASFB relies on to do its work.