Swedish Threads: A Groundbreaking Program Bridging Fashion, Business, and Sustainability

The Association of Swedish Fashion Brands (ASFB) is proud to announce the launch of Swedish Threads, an 8-week interdisciplinary program aimed at redefining the future of fashion.

The initiative brings together students from Beckmans College of Design, Stockholm University, and Stockholm School of Economics, offering them the unique opportunity to collaborate across disciplines and develop solutions that tackle real-world challenges in the industry.

The program will run from March 17 to May 22, 2025, culminating in a final presentation at Soho House Stockholm. Selected student teams will pitch their concepts to industry leaders, brand representatives, and key decision-makers, receiving expert feedback and gaining valuable exposure and opportunities.

“Swedish Threads is where creativity meets commerce and sustainability,” says John-Jamal Gille, Head of ASFB’s Secretariat. “By bringing together students from design, business, and sustainability backgrounds, we’re helping shape a generation of fashion professionals who can truly innovate and drive the industry forward.”

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Program Highlights

• ‍Mentorship & Industry Access: Students will be guided by leading mentors from the fashion, business, and sustainability sectors.‍
• Guest Lectures: Exclusive talks by renowned designers, entrepreneurs, and sustainability experts.‍
• Concept Development: Participants will develop and refine impact-driven solutions with the potential for real-world application.

The final showcase on May 22, 2025, at Soho House Stockholm, promises to be a defining moment for the program’s participants, offering them the chance to connect with the industry and present their work to an engaged and influential audience.

Applications are open until March 3, 2025, and participation is exclusive to students from Beckmans College of Design, Stockholm University, and Stockholm School of Economics.

For more information, visit asfb.se/swedishthreads.

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About the ASFB

The Association of Swedish Fashion Brands (ASFB) is the leading industry body for Swedish fashion, representing the brands and organising initiatives such as Stockholm Fashion Week and Swedish Threads. Through collaboration with schools, institutions both at home and abroad as well as industry partners, the ASFB is committed to driving innovation and growth for Swedish fashion on a global scale.

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