Introducing STHLMFW FRONT

Announcement
March 13, 2025
The ASFB Triangle.

A New Platform for Emerging Talent

Stockholm Fashion Week has long been a stage for Sweden’s leading fashion brands, but the future of fashion lies in fresh perspectives, bold creativity, and next-generation innovation. With that in mind, the ASFB is proud to introduce STHLMFW FRONT – a dedicated platform for emerging designers and brands at Stockholm Fashion Week 2025.

Not a Side Stage – a Frontline Presence

Swedish fashion thrives on reinvention, yet for too long, new voices with a diverse style lacked a structured path to establish themselves. STHLMFW FRONT is designed to change that. It provides emerging brands with a high-caliber space to present their work whether through runway shows, presentations, or curated showrooms – ensuring they stand alongside industry leaders in a format that meets the standards of today’s global fashion landscape.

Who Takes the FRONT?

STHLMFW FRONT is for designers and brands with a defined creative identity and the ambition to operate at an international level. This is not an introductory program – it is a space for those ready to engage with the industry on a serious footing and establish the connections required to take their vision further.

A Commitment to the ASFB Triangle

At the ASFB, our work is structured around three core pillars: Design & Identity, Sustainability, and Economics. These principles shape every initiative we undertake and STHLMFW FRONT is no exception.

  • Design & Identity – A platform for designers whose creative expression adds to the depth and character of Swedish fashion.
  • Sustainability – A commitment to fostering brands that embrace responsibility and future-facing practices.
  • Economics – A bridge between new talent and the business realities that will shape their long-term success.

With STHLMFW FRONT, we ensure that emerging designers are not only given a space to showcase their work but are supported within a framework that aligns with the realities and ambitions of Swedish fashion’s future.

Further details on participation and applications will be announced soon.

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