Swedish fashion thrives on reinvention, yet for too long, new voices with a diverse style lacked a structured path to establish themselves. STHLMFW FRONT is designed to change that. It provides emerging brands with a high-caliber space to present their work whether through runway shows, presentations, or curated showrooms – ensuring they stand alongside industry leaders in a format that meets the standards of today’s global fashion landscape.
STHLMFW FRONT is for designers and brands with a defined creative identity and the ambition to operate at an international level. This is not an introductory program – it is a space for those ready to engage with the industry on a serious footing and establish the connections required to take their vision further.
At the ASFB, our work is structured around three core pillars: Design & Identity, Sustainability, and Economics. These principles shape every initiative we undertake and STHLMFW FRONT is no exception.
With STHLMFW FRONT, we ensure that emerging designers are not only given a space to showcase their work but are supported within a framework that aligns with the realities and ambitions of Swedish fashion’s future.
Further details on participation and applications will be announced soon.
