The ASFB Sustainability Guidelines

Dear community,

Join us at Soho House Stockholm for a breakfast marking the introduction of the ASFB Sustainability Guidelines, developed in collaboration with Bergstrand Consultancy.

Grounded in the ASFB Triangle, the framework outlines a shared baseline across traceability, social standards, environmental impact, materials, and circularity, designed to support member brands in aligning with evolving industry and regulatory expectations.

Agenda

• Introduction to the ASFB Sustainability Guidelines
• Walkthrough of structure, intent, and practical application by Bergstrand Consultancy
• Perspectives from leading ASFB member brands
• Discussion on how the guidelines translate into operational and creative decisions

The session is intended as a working introduction. A moment to establish a common direction, clarify expectations, and open up for continued dialogue across the membership.