Navigating US tariffs towards profitable growth

Event info

ASFB members exclusive

December 15, 2025 15:00

16:00

15.12.2025 15:00

15.12.2025 16:00

Online

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Nordstroms, New York City.

Many Swedish fashion brands present on the US market are currently impacted by tariffs and other constraints for profitable growth. This webinar, hosted by Business Sweden and tailored for ASFB members, will address the latest market trends, supply chain strategies, and practical approaches to mitigating current tariff challenges and get back on track for profitable growth.

Agenda:

US Market Overview: Brief overview of key trends and opportunities for Swedish fashion brands
Tariff & Trade Policy Updates: Understanding the impact on apparel and accessories
Mitigation Strategies: Practical steps to protect margins and optimize supply chains
SCALE US: Intro to our program for Swedish fashion brands in scaling profitably in the US market
Q&A Session: Get expert advice on your specific challenges


Date: December 15th at 15:00 CET
Location: Online


Speakers:

  • Anders Wickberg, Head of New York Office and Consumer Goods Lead US, Business Sweden

  • Erik Törnqvist, Senior Trade Advisor, Business Sweden Stockholm

  • Franca Lippitz, Project Manager and Senior Advisor Consumer Goods, Business Sweden Stockholm

Who should attend?


Decision-makers from Swedish fashion companies present or looking to expand in the US market.

Please contact press@asfb.se if you wish to attend as a member brand affiliate.

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