ICONICLI IRL, Open Casting

ICONICLI IRL is a curated live runway casting held on May 12 at Skyddsrummet.

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The event brings together selected agency and independent models with participating designers in a structured casting setting early in the season, when teams are shaping their shows and related activities. Models apply in advance through ICONICLI, applications are reviewed ahead of the event, and invited talent attends to walk in an organised casting flow. Brands and creative teams attend to review talent for potential inclusion in upcoming projects.

ICONICLI IRL reflects the platform’s approach to casting: structured, efficient, and designed to support the development of shows and creative work.

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ICONICLI operates independently. No exclusive casting rights are granted by Stockholm Fashion Week or the ASFB.