ASFB members event
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ASFB & Business Sweden

ASFB × Business Sweden, Navigating US Tariffs

Event info

ASFB members exclusive
March 24, 2026 8:00
9:30

24.3.2026 8:00

24.3.2026 9:30

Soho House Stockholm
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​Dear community,

Join us on March 24th 08:00 for a breakfast with Business of Sweden, where we will address the latest market trends, supply chain strategies, and practical approaches to mitigating current tariff challenges and get back on track for profitable growth.

Agenda:

  • ​US Market Overview: Brief overview of key trends and opportunities for Swedish fashion brands
  • ​Tariff & Trade Policy Updates: Understanding the impact on apparel and accessories
  • ​Mitigation Strategies: Practical steps to protect margins and optimize supply chains
  • ​SCALE US: Intro to our program for Swedish fashion brands in scaling profitably in the US market
  • ​Q&A Session: Get expert advice on your specific challenges

Speakers:

  • ​Anders Wickberg, Head of New York Office and Consumer Goods Lead US, Business Swede
  • ​Erik Törnqvist, Senior Trade Advisor, Business Sweden Stockholm
  • ​Franca Lippitz, Project Manager and Senior Advisor Consumer Goods, Business Sweden Stockholm

​Please RSVP below if you wish to attend as a member brand affiliate. Once your attendance is confirmed, a confirmation will be supplied via LUMA.

Apply for entryRSVPTicketsSign up – ASFB members only