The PAST TENSE brand philosophy is centered around self expression and the appreciation of high quality with the aim to educate consumers about good products and redefine the fashion industry’s standars. PAST TENSE comes out of the idea of not just chasing newness, but slowing down. To contemplate and look at fashion in a past tense. To learn from the past knowledge, traditions and craftsmanship of luxury manufacturing. And take that knowledge and see it through a contemporary lens to create a product with a modern and unique language that is relevant for today and tomorrow. Expressive yet timeless high-quality products that through and emphasis on craftsmanship and longevity prioritise sustainability and full traceability along the supply chain. Based in Stockholm and born out of Scandinavian minimalism - PAST TENSE is the creation of Creative director Victor Lindh and Business director Adrien Forray. Both seasoned fashion professionals who are combining their extensive experiences to propose a new take on premium Scandinavian menswear.