The Association of Swedish Fashion Brands, ASFB, is a member owned trade organization that works to promote and develop the Swedish fashion industry. We were founded by major Swedish fashion houses in 2009 and have since been a catalyst for positive development within the industry.
As the custodians of Stockholm Fashion Week, SFW, we provide a platform for Swedish brands, talents, and students to showcase their work internationally, through collaborations with organization’s such as the Swedish Institute and venues such as Paris Fashion Week.
Additionally, we regularly connect with our members and host events focused on subjects such as profitability, sustainability, and growth.
Our mission is to represent and support the interests and ambitions of the Swedish fashion industry, fostering communication and collaboration among industry professionals, and engaging with legislative powers to drive positive change for the industry.
AN INVESTMENT INTO THE SWEDISH FASHION INDUSTRY
As a member of the ASFB, you are directly investing in the advancement of the Swedish fashion industry. The ASFB is founded and run by Swedish brands, and by becoming a member, you will have the opportunity to build closer relationships with other brands through our member events, fashion weeks, and other projects.
Your input and ideas are valued, and as a member, you will have a say in the direction of the ASFB and the trajectory of the Swedish fashion industry as a whole. You may be consulted when the ASFB provides feedback on legislation or in the development of Stockholm Fashion Week.
The ASFB is a member-driven organization, and our decisions are made in consultation with our members. As a member, you will receive regular communication about our events, developments in our projects, and newsletters. Investing in the Swedish Fashion Association as a member or partner is an investment in the growth and development of the Swedish fashion industry as a whole.
Your membership also supports our work in fostering the Swedish design and fashion wonder through our collaborations with young talents and education.
The ASFB works together with schools and institutions throughout Europe and the world to provide opportunities for the talents of tomorrow, examples of these include but are not limited to:
- Stockholm to Paris Fashion Week projects for young talents in Sweden.
- Exchange Internships from international schools to Swedish fashion brands.
- Collaborations with Swedish Fashion Schools both domestically and internationally.