The fashion industry at large, like any industry, is facing sustainability challenges both environmental and social. As a country, Sweden has long since held a torch to these subjects in the face of shifting global sentiments and pushbacks.
From development, to production, to presentation, there are always challenges and demands both internal and external that push any one individual to perform to the best of their ability.
Fashion exists in a system where the pressure cooker approach has the potential to yield great results for anyone involved.
Where this system falters is when the individuals efforts and incentives adversely affect their overall well-being to the point of physical and/or mental anguish.
The Swedish Fashion Ethical Guidelines is an effort to bring brands, model agencies, production houses, and factories together in a unified effort to continually iron out the kinks that expose those within our industry on every vertical.