WHERE DO OUR CLOTHS COME FROM?
As consumers become aware of what their clothes are made of it’s not always as easy to know where. SFA member @residusofficial have seemingly found the answer.
SFA – What inspired you to create Residus?
Elin M. – It really started with us going down to Portugal in a truck and knocking on the doors of textile factories, and asking them if we could get their deadstock fabrics. Both Evalena and I have previously worked at brands that had the will for working with sustainability, and with those experiences we felt prepared to do it together. So as craftspeople that take pride in our work we wanted to pursue our fashion in a sustainable way NOW rather than later. For example, once we learned of the wool situation here in Sweden, how 80% of produce is literally tossed into the fire, we saw an opportunity to combine our passion for timeless clothing with a sustainable method of sourcing material.
SFA – Is this why you decided to let customers have an easy way of looking up the source of their pieces?
Evalena J. – Well, transparency was always one of our biggest reasons for starting Residus. So to give customers an easy way of knowing where their clothes come from and see each step on the products journey, by literally just scanning a QR code on the tag, seemed like an open-and-shut case as something we needed to do for our customers. And we also hope that this will be a standard practice in the future, where the information is also audited and hosted by a third party.
SFA – And this plays into your aim of creating pieces that last?
Evalena J. – Yes. Creating well crafted and timeless pieces of fashion for people to use every day requires some assurance on our part that what their clothes are made of is from the ground up something that is made to last and is durable for the everyday lives of our customers.