The ASSOCIATION OF SWEDISH FASHION BRANDS (ASFB) is a members owned trade organization that works to promote and develop the Swedish fashion industry. Founded by major Swedish fashion houses in 2009 we have since been a catalyst for positive development within the industry and custodians of STOCKHOLM FASHION WEEK (SFW).

CALENDAR CALENDAR CALENDAR CALENDAR CALENDAR
CALENDAR CALENDAR CALENDAR CALENDAR
LATEST ‎ ‎LATEST ‎ ‎LATEST ‎ ‎LATEST ‎ ‎LATEST ‎ LATEST ‎ LATEST‎
LATEST ‎ ‎LATEST ‎ ‎LATEST ‎ ‎LATEST ‎ ‎LATEST ‎ ‎
PREMIO STOCCOLMA
News
Sep 2023
The Ministry of Foreign Affairs and International Cooperation (MAECI) - Directorate General for Public and Cultural Diplomacy, the Ministry of Culture (MiC) - Directorate General for Contemporary Creativity and the Italian Cultural Institute in Stockholm announce the 1st edition of the "PREMIO STOCCOLMA", a residency programme dedicated to the themes of sustainability and eco-innovation in the fashion industry.
Read more >
Winners of the evening.
A Night of Elegance and Recognition: The NK Gala 2023
News
Aug 2023
The NK Gala 2023 was an enchanting evening that brought together luminaries from the heart of Swedish fashion. This prestigious event, held at the NK department store, was a captivating celebration of style, innovation, and creativity.
Read more >
Maria Andersson Grimaldi
Q&A WITH THE NEW CHAIRWOMAN OF ASFB
News
Jun 2023
As the summer holidays are around the corner we want to leave our members with something to get to know our new chairwoman with, as well as our plans going forward. 
Read more >
The Swedish Fashion Ethical Guidelines
News
Mar 2023
The fashion industry at large, like any industry, is facing sustainability challenges both environmental and social. As a country, Sweden has long since held a torch to these subjects in the face of shifting global sentiments and pushbacks. From development, to production, to presentation, there are always challenges and demands both internal and external that push any one individual to perform to the best of their ability.
Read more >